LBAA

What is the LBAA?

The Luthern Basketball Association of America (LBAA) tournament has been held annually at Valparaiso University that hosts 72 teams competing over 3 days. Overall there are about 3,000 people involved with the tournament, as fans, players, coaches, and volunteers. To better showcase the tournament, a website was used to highlight the tournament and allow fans to quickly find the most recent events and results.

My Role

Working with a graphic designer, we redesigned the website to take advantage of social media and traditional media that was created during the tournament.

• met with tournament directors to assess their organizations needs.
• integrated social media in real time to tournament website
• created a back-end system to help manage bracket updates, headlines, and a Twitter account
• updated overall look and design of the tournament website

Skills Used

HTML, XHTML, CSS, JS, PHP, Photoshop, Contextual Inquiry, Requirements Gathering, Heuristic Evaluation, Personas, Prototyping, Hannon Hill (CMS)

Associated Media

• Flickr
• Twitter
• YouTube